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Roseville’s premier location, in the heart of the seven-county metropolitan area that is home to some 2.7 million residents, makes it a great place to do business. It is the only city to the north that borders both Minneapolis (Minnesota’s largest city) and St. Paul (the State Capital). Roseville is just a 10-minute drive from either downtown area, providing residents with easy access to all the area has to offer including health care facilities, shopping, places of worship, education, recreation and culture.
Roseville residents are also within close reach of the all the great attractions of Minneapolis and St. Paul such as the Guthrie Theater, the Historic Orpheum Theatre, the Walker Art Center, Orchestra Hall, the Minneapolis Convention Center, Como Park Zoo, Minnesota State Capital, Science Museum of Minnesota, the Ordway Music Theatre, and the F. Scott Fitzgerald Theater, as well as major league sporting events. Additionally, Roseville is only 20 minutes from the Twin Cities Metropolitan airport and 10 minutes from the University of Minnesota Minneapolis campus.
More than 2,200 businesses and industries call Roseville home and employ more than 40,000 people. The unemployment rate in Roseville is very low. The city’s major employers are Honeywell-Advanced Circuits, Computype, Old Dutch Foods, Liberty Check Printers, Parker-Hughes Institute, Xcel Energy, Allina Heathcare and Veritas Software. Many nationally known companies have also chosen Roseville as the place for their headquarters or maintain large branch offices including Advanced Circuits, NCR, Computype, Veritas Software, Old Dutch Foods, Hughes Institute, Liberty Check Printers, Stone Container Corporation, and NSP.
For first-rate shopping, Roseville residents head to Rosedale, one of the four "Dales" located in the Twin Cities area, offering more than a million square feet of retail space including Macy’s, J.C. Penney and Herbergers. Six other shopping centers combine to make Roseville one of the leading retail centers in the upper Midwest. The largest fully enclosed retail and entertainment complex, the Mall of America, is located a short drive away in Bloomington. The shopping complex attracts hundreds of thousands of visitors each year. Park at Mall of America is located within Mall of America. Also within the mall are hundreds of stores, entertainment venues and a host of restaurants.
An abundance of parks and lakes are what make Roseville an attractive place to live. Almost 19 percent of Roseville’s land has been dedicated to parks, lakes, golf courses and a nature center. The city features 28 parks, ranging in size from three to 220 acres, with 64 miles of trails and pathways, six outdoor skating rinks, 34 baseball fields, 17 tennis courts, 10 basketball courts and most with playground equipment. The John Rose Minnesota OVAL, an ice skating rink which features one of the largest refrigerated ice surfaces in the world, is another highlight of Roseville. Within a quarter mile of every neighborhood is a park and there are five lakes located either partially or fully within the city’s limits that provide opportunities for fishing, swimming and boating. The Harriet Alexander Nature Center, also included in the park system, offers 52 acres of marsh, prairie, and deciduous/pine forest.
Of course, hunting, fishing, skiing, snowmobiling and ice-skating are extremely popular pursuits in the Land of 10,000 Lakes. During the winter months, mini-cities spring up on frozen lakes as ice fishermen set up elaborate Shanty Towns, some complete with color televisions.
Roseville’s neighborhoods are also strengthened by the proximity of outstanding schools. Two school districts serve the students of Roseville: Independent School Districts 621 and 623. In addition to public schools, Roseville is home to several private schools and a four-year college.
The Dakota and Ojibway Indians once occupied the area now known as Roseville. They claimed the land was superior because of its location at the juncture of the Minnesota and Mississippi Rivers.
Rose Township was established in 1850. It was named for Isaac Rose, one of the first white settlers, who conducted the area survey. Rose Township included the areas now known as Roseville, Lauderdale, and Falcon Heights, as well as parts of present day St. Paul and Minneapolis. The area thrived with farms and nurseries until it was invaded by commercial development in the 1930s. This led to a growth in population as people began leaving the inner cities for the more spacious, less congested lifestyle of the suburbs. The increase in population resulted in Roseville’s incorporation as a city in 1948.
Roseville’s population and commercial development skyrocketed during the 1950s and 1960s. As a result, the city then chose to concentrate on redevelopment and preservation. Thanks to Roseville’s mixed land use community with a strong residential base and vibrant retail, the city has become the commercial hub of the northeastern metro area.
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